Where to Post Bad Review for an Online Casino

Inevitably, online casinos are a mix of good and bad apples. Of course, it’s not always that black and white. Good casinos can have bad aspects of them. Reviews provide a way to share your positive or negative experiences using a particular casino. Not only does it help prevent other players from unwittingly joining a bad online gambling platform but it also provides the casino a formal right of reply.

While no one can prevent you from writing an online casino review whenever and however you want to, there are best practices. This article delves into the process you should follow if you want to increase the likelihood of your review being published and, if need be, the online casino responding.

Understanding the Impact of Your Review

You may notice that a lot of online casinos will have a reviews and testimonials section. Of course, many casinos will only curate positive reviews. Still, that of itself indicates that casinos consider reviews a vital form of social proof. They understand that prospective and incoming customers are more likely to join the platform if past customers have mostly positive things to say about their experience.

By crafting a thought-out and well-written review, you can influence the decisions of existing and potential customers. Humans have an innate herding trait and will seek out safety in numbers. For the average player, if the vast majority of people on one platform speak of a pleasant experience, that will be interpreted as the online casino being a safer site than a platform bedevilled by numerous complaints.

Your review, whether positive or negative, affects the reputation of the casino. The best online casinos keep a close eye on reviews on their own site and third-party review sites. They move quickly to address issues mentioned by rectifying missteps and making internal changes to prevent a recurrence.

Choosing the Right Platform

Where to post your review is just as important as the content of your review. Choosing the wrong platform can negate any benefits that would otherwise ascribe from a well-written review. To identify the best platform for your online review, consider the following:

Reputation – Review platforms are not created equal. Like online casinos, they are of varied credibility. The casino and other players are unlikely to take your review seriously if it is published on a platform of dubious reputation. Beware of review sites that have almost entirely positive reviews and where the phrasing of each review is fairly similar. Chances are the reviews are falsified. It’s not a company you would want your review to be in.
Reach – If no one is reading your review, then you might as well not have written it at all. Your review is for public consumption – the more people that can read it, the greater its impact and the better your chances of getting any of your complaints resolved.
Relevance – Reach is vital but only as much as it is relevant. Only a fraction of Internet users are interested in online gambling. Choose a platform that casino players regularly read. That way, your message gets to the people that need it.

Online Casino Review Sites

Online casino review sites should naturally be the first place you should consider writing your review or reading the view of industry experts. They are specifically designed for online gambling review and have a ready-made audience of both players and online casinos. There are currently dozens of such sites but in our opinion the most reputable one is indivisiblegame.com.

Social Media

Social media platforms dominate the list of the most popular websites and mobile applications. Platforms such as Facebook and X (formerly Twitter) provide a means to directly share online casino feedback with a relevant audience. You can tag the casino on the post to draw attention and encourage a response. Take note that some social media apps such as TikTok prohibit or discourage the promotion of gambling services on their platforms.

Gambling Forums and Communities

Gambling forums and communities have a major advantage of the other two types of review platform we have discussed – interactive conversation with a hyper-interested group of gamblers. When you share your views, other players on the forum can share their opinions on the matter in free flowing conversation.

With that, you can determine whether your distasteful experience was a one-off or if the online casino is grappling with a deep-rooted systemic problem.

Tips for Writing an Effective Review

Your ability to articulate your experiences in a simple and logical manner is at the core of writing an effective review. Take the following factors into consideration:

Specific – A lot of things can cause dissatisfaction with an online casino. Wagering requirements, gameplay, withdrawal process and platform security. Focus the reader on the matter at hand by being specific from the get-go on what issue you have a problem with.
Factual but Respectful – Some experiences may leave you harbouring anger and other negative feelings. Stay objective. Elaborate the facts only. Avoid abusive and inflammatory language. Steer clear of personal attacks on the casino employees you may have dealt with on the matter. Constructive criticism is more likely to get a response from the casino.
Evidence – You can provide evidence on the matter to prove your case. These include relevant contractual documentation or any screenshots of related correspondence. Remember that review platforms are public so only share information that does not compromise your personal confidential information.

What to Do If the Casino Responds

When you write a bad review, you’d want the online casino to see and act on it accordingly. So when the casino responds, this is what you should do.

Engage – You’ve raised an issue. When the casino gets in touch with you, do not ignore it. It's a chance for you to explain the issue further and explore solutions.
Be open-minded and objective – The casino will not necessarily do what you want them to. Maintain cordiality even if the response is not to your satisfaction.
Update the review – If the matter is resolved to your liking, you can update the review. While it is not required, it’s an act of good faith. You could explain that after writing the review, the casino reached out and resolved the issue.

Conclusion

Providing feedback on your negative experience with an online casino is your contribution to improving your own future experience as well as that of other players. It’s a powerful tool that should only be used responsibly. Stick to the facts and maintain a respectful tone always. The end goal is to make the industry better.

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About the author

Peter Clayton

Peter is one of Indivisible Gaming's developers and has been working with us since 2015. When he isn't busy working on an upcoming game, he loves writing about all the games that he has played and tested. His experience in the industry is second to none, and we are grateful to have him on our team.