Designing an online casino game can be a complex and challenging process, but with careful planning and attention to detail, you can create an exciting game without too much trouble. In this article, we will discuss some of the key steps involved in designing an online casino game, from initial concept to final product.

Firstly, it is crucial to have a clear understanding of the target audience for your game. This will help to determine the overall theme, aesthetic, and mechanics of the game, the type of game, as well as the type of platform it will be designed for (e.g. desktop, mobile, tablet).

When you have identified your target audience, the next step is to conceive a unique and engaging concept for your casino game. If you are planning on making an online slots game (the most popular online casino game), the theme can be anything you like. It can be inspired by popular movies, TV shows, books, or world events, but it should also be original and fresh in order to stand out in a crowded market.

If you want to make a traditional casino game, such as roulette or blackjack, you are comparatively limited with your creativity, but you can still add in new features or a different theme to make your game stand out from the competition. For example, in Double Exposure Blackjack, there is a twist on the tradition game of 21. Instead of having one dealer card concealed, both cards are exposed from the start of the game, so players can see what they are up against. This change makes it more appealing to players, who feel like they have a better chance to win with the increased information.

After finalizing the game, it’s time to formulate a detailed game design document. This document should outline all of the key features, icons, and mechanics of the game, as well as any special bonus features or mini-games that will be included. This is also the place to include sketches or mockups of the user interface and any other key visuals, such as the game logo or loading screen.

In addition to the game design document, it is also important to create a technical design document. This document will give a detailed overview of the technical aspects of the game, such as programming languages and frameworks, the database structure, and server architecture. Be sure to incorporate an in-depth testing plan to ensure that the game functions as expected on all supported platforms.

Once the game design and technical design documents have been completed, the next step is to begin development. This is when you rely on your team of programmers, artists, and designers to collaborate and bring your vision to life. This development stage can be complicated and time-consuming, and the best way to navigate this process is to set a clear plan and have realistic deadlines.

During development, it is always a good idea to conduct regular playtests to ensure that the game is easy to play, fun, and engaging. It is best to conduct playtests with small groups of people, but if you don’t have the resources, feedback from even a single person is valuable. You can use their valuable feedback to improve the game's mechanics, graphics, and overall gameplay experience.

Upon completion of the game, it is imperative that you put the game through intensive and rigorous testing to make sure that there are no bugs or other technical issues. You need to include automated and manual testing during this process, and it should cover all of the key features and functionality of the game. If you don’t give due diligence to this step, you risk releasing a game that players quickly reject due to bugs; it is hard to attract them back after a negative first impression, and your hard work building this game could be wasted.

After the game has been tested and any necessary fixes have been implemented, it is time to launch the game to the public. This can be done by a variety of methods, for example you can promote the game through social media, online advertising, or affiliate marketing. A plausible goal is to have your game listed as one of the best online casino games or best new release casino games. Remember to provide ongoing support and updates to your game, in order to maintain the interest of players and keep the game fresh and exciting

One critical aspect of game design is monetization. While in a regular mobile game, you simply do this by offering in-app purchases, subscriptions, or charging for the game itself, a casino game is completely different. Players spend money each time they place a bet, which is the easy part of casino game monetization. What you need to work out is your payout rate, or %RTP (return to player percentage). This is a figure out of 100%, that determines how much on average you pay back to players. For example, an RTP of 95% means that for every $100 spent on your game, on average $95 will be paid out to players. The lower the RTP, the more profitable your game will be in the short term; however, players that rarely win are going to stop playing your game very quickly. Aim for an RTP around 97% which is a good balance between profitability and ensuring your players are receiving regular payouts which keep them playing.

In addition to monetization, you must consider the legal and regulatory environment for online casino games. Each country and jurisdiction will have different laws and regulations governing online gambling. You need to ensure that your game is compliant with all applicable laws and regulations. This may involve obtaining licenses and permits, implementing age and identity verification mechanisms, or banning users from certain countries from accessing the game.

Finally, it is important to stay up-to-date with the latest trends and developments in the online casino industry. This can involve attending industry conferences and events, reading industry news and publications, and networking with other professionals in the field. By staying current with the latest trends and developments, it is possible to stay ahead of the curve and to create innovative and successful online casino games.

In conclusion, designing an online casino game is a time-consuming and challenging process that involves a number of different steps and considerations. By understanding the target audience, creating a unique and engaging concept, and following a detailed design and development process, you can create a fun and profitable online casino game that players continue to enjoy.

About the author 

Peter Clayton

Peter is one of Indivisible Gaming's developers and has been working with us since 2015. When he isn't busy working on an upcoming game, he loves writing about all the games that he has played and tested. His experience in the industry is second to none, and we are grateful to have him on our team.